The CW POS Branding project faced several challenges throughout its development. One major hurdle was aligning the diverse perspectives of business owners from various cultural backgrounds, which made it difficult to create a unified brand message. Additionally, securing funding and resources proved to be a significant obstacle, as many stakeholders had differing priorities. The team also struggled with effectively engaging users in the branding process, ensuring their voices were heard and incorporated into the final design. Despite these challenges, the project aimed to empower entrepreneurs and foster a sense of community and belonging.